Ambassador Communication Guide


Social Media

Click one of the social media icons above to see tips, tricks, and sample posts to get you well on your way to mastering being a social Ambassador

Facebook Tips

Looking to get the word out with Facebook? This guide will help you get started and on the road to creating a successful strategy.

Below is a list of ways you can begin engaging your community for the Holy Cross Day of Giving!

Talk it up! Post interesting information about our Day of Giving and share why this day is important to you. Ask your followers questions to engage them in dialogue. Remember to keep posts brief! You don’t want to lose your audience by presenting lengthy updates.

Be sure to tell people what the Day of Giving is all about.  Let them know how they can donate and ask them to spread the word.

RSVP to our Facebook event. Invite your constituents to be part of the Holy Cross Day of Giving, so that they can be reminded as the day gets closer AND see who else is participating. Also, tell people to invite others.

Don't Forget the Hashtags!  #HolyCrossDayofGiving  #CelebratetheSaints #HoCroProud

Sample Facebook Posts

  • Save the date: Holy Cross Day of Giving is April 26!  Help us Celebrate the Saints by making a gift to Holy Cross. Visit dayofgiving.hcc-nd.edu to learn more.

  • I am so excited to Celebrate the Saints and support the Holy Cross Day of Giving!  The real success of the Holy Cross Day of Giving will be the tremendous impact money raised will have on Holy Cross students! Join the giving on April 26 at dayofgiving.hcc-nd.edu!

  • Let’s show Holy Cross College that we are full of generosity! On April 26, help us Celebrate the Saints and make a gift to help unlock up to $70,000 in challenge gifts!

  • Today is the day! We challenge you to be one of 450 people to make a gift prior to noon to unlock an additional $10,000 for Holy Cross.  Rise up Saints, today is our day!

Calling all alumni!  Help unlock and extra $10,000 if 400 alumni make a gift.   Rise up Saints, today is our day!

  • I'm so excited to support the Holy Cross Day of Giving! You can support one of five areas, athletics, campus ministry, the gateway program, scholarships, or student life, to help that area unlock a $10,000 challenge gift.

  • On April 26, we can make a difference at Holy Cross! You can support Holy Cross by visiting my fundraiser page at [LINK TO FUNDRAISER PAGE]. Let's Go Saints, we can do this!

Twitter Tips

Want to quickly engage donors and share information about your fundraising efforts? Twitter is instant and efficient!

Below you will find a few tips to help you have success.

Follow @HolyCrossND’s Twitter account.

Tell your followers that you are fundraising for the Holy Cross Day of Giving. Tell your followers about the specific fund that you support and begin to build a story around that. Use some of the suggested tweets provided below.

Use #hashtags and @handles. Whenever you share information include the @HolyCrossND handle and #HolyCrossDayofGiving to further spread the word. Show that you are a part of the Holy Cross Day of Giving by using the hashtag in all of your tweets.

Don’t just follow! Become a part of the conversation. Let people know that you are out there and engaged. Respond to tweets like you are holding a conversation. You never know where this may lead.

Share pictures, videos and interesting content. Twitter is not just about your ‘words’. Pictures and videos draw people in, and sharing interesting articles about what you and others are doing shows that you are part of a community.

Tweet, retweet and tweet again (especially during the Holy Cross Day of Giving)!

Sample Twitter Posts

  • Are you ready to be a part of the Holy Cross Day of Giving? It’s a day to celebrate the Saints and all the great things about Holy Cross College! #HolyCrossDayofGiving #CelebratetheSaints #HoCroProud

  • Mark your calendars for April 26. It will be a day for everyone to support the Holy Cross Day of Giving. You can find my fundraiser page at [LINK TO FUNDRAISER PAGE]! #HolyCrossDayofGiving #CelebratetheSaints #HoCroProud

  • On April 26, help us celebrate the Holy Cross Day of Giving by supporting my fundraiser at [LINK TO FUNDRAISER PAGE]! #HolyCrossDayofGiving #CelebratetheSaints #HoCroProud

  • Get pumped for the Holy Cross Day of Giving! Join the conversation by following @HolyCrossND and retweeting any #HolyCrossDayofGiving posts!  #CelebratetheSaints #HoCroProud

  • Get ready to get up and give for the Holy Cross Day of Giving.  Follow @HolyCrossND to stay updated on the giving movement!  #HolyCrossDayofGiving

  • Today is the day! We challenge you to be one of 450 people to make a gift prior to NOON to unlock an additional $10,000 for the #HolyCrossDayofGiving! Let's Go Saints!

  • Calling all alumni!  The alumni challenge is on.  Help us unlock an extra $10,000 if 400 alumni make a gift today!  #HolyCrossDayofGiving #HoCroAlumniChallenge

  • It is #HolyCrossDayofGiving! You can support one of five areas, athletics, campus ministry, the gateway program, scholarships, or student life, to help that area unlock a $10,000 challenge gift. #CelebratetheSaints #HoCroProud

Instagram Tips

Looking to harness the power of visual communication? Take advantage of the ability to communicate with potential supporters with impactful images and catchy captions.

Follow @HolyCrossND on Instagram.

Connect your Instagram and Facebook accounts. Make sure that your Instagram posts are automatically posted on Facebook. Connecting Facebook and Instagram harnesses the power of both social media platforms at once and allows you to reach a wider audience.

Find powerful images. People-centric, positive images will help you draw in new followers. Focus on sharing images that speak to your organization’s mission and your target audience. Canva.com is a great way to take your own photographs or a stock image to the next level. If you want to include important dates, statistics, or quotes, Canva lets you add text right on top of the image as well as provides you with a suite of photo editing tools.

Socialize! Like other supporters’ posts, and consider re-sharing posts that stand out and speak to your cause. Showcasing the stories and individuals that propel the mission of Holy Cross Day of Giving will help you gain more followers, recognition, and traction in advance of Holy Cross Day of Giving.

Use #givingday, in addition to other creative hashtags. 2-3 hashtags per post is the sweet spot. Start with a branded or specific hashtag - like a tagline or fun phrase. Follow this with the name of the area that you support, then a broader hashtag tied to the cause (i.e., #spreadingthelove). Having a succession of hashtags helps with branding!

Create a regular schedule for posting. We recommend posting at least 2-3 times per week to stay in your followers' feeds! If you integrate your Instagram posts with Facebook, you’ll want to consider how your Instagram posts will fit in with your other scheduled Facebook posts. Consider making posts that show a chronological history of Holy Cross College, if applicable.

Have fun! Instagram is a really playful platform, and the perfect opportunity to let the unique personalities, humor, and convictions of Holy Cross College shine through your photos, captions, and hashtags! Instagram is a fantastic opportunity to relate to your supporters, showing them who you are and what you stand for.

Email Templates

See templates

Click the icon above to see sample emails to send to your network before, during, and after Holy Cross Day of Giving

You can use these email templates to reach out to your personal network and spread the word about your fundraiser. Just copy and paste the text below into your email client and add some personal flair to make it your own!


Before Holy Cross Day of Giving

Subject: Join me in Supporting Holy Cross Day of Giving

Hi [FIRST NAME],

I am excited to announce that I am supporting Holy Cross College during the 6th annual Day of Giving by taking on the role of a fundraising ambassador. Learn more about the Holy Cross Day of Giving at dayofgiving.hcc-nd.edu.

My fundraising will specifically help [ATHLETICS, CAMPUS MINISTRY, the GATEWAY PROGRAM, SCHOLARSHIPS, or STUDENT LIFE] and help that program unlock a $10,000 challenge gift when 300 individuals make a gift to that area. 

[YOUR FUNDRAISER STORY: Why are you fundraising? What impact has this area had on you?]

Thank you for supporting me and for helping to unlock this challenge gift. 


Subject: I Need Your Help!

Hi [first name],

Holy Cross Day of Giving is only [DAYS UNTIL Holy Cross Day of Giving] days away. [ATHLETICS, CAMPUS MINISTRY, The GATEWAY PROGRAM, SCHOLARSHIPS or STUDENT LIFE ] is hoping to unlock a $10,000 challenge gift when 300 individuals make a gift  to support them on April 26, 2022. I need you help to make a difference!

Your contributions can make a big impact on these programs and the lives of students!

Together, we can make a difference and help shape the scholars, citizens, leaders, and disciples of tomorrow.

Thank you!


During Holy Cross Day of Giving


Subject: Holy Cross Day of Giving is here - Celebrate the Saints today!

Hi [first_name],

TODAY is the day! It’s April 26, so the time to give is now. My goal is to raise $[YOUR FUNDRAISER GOAL] in support of [ATHLETICS, CAMPUS MINISTRY, the GATEWAY PROGRAM , SCHOALRSHIP or STUDENT LIFE], but I can’t reach my goal alone.

Please join me in helping to support {ATHLETICS, CAMPUS MINSITRY, the GATEWAY PROGRAM, SCHOLARSHIPS or STUDENT LIFE] to unlock a $10,000 challenge gift by visiting my fundraising page at: [FUNDRAISING PAGE LINK].

If you’ve already donated, thank you so much for your support! I hope you’ll consider sharing my fundraising page with your friends and family on social media to get the word out about the Holy Cross Day of Giving.  Let's make this the most successful Day of Giving ever!  

Go Saints!


Subject: Only a few more hours left to give!

Hi [first_name],

Can you believe the Holy Cross Day of Giving is almost over? With [$ AMOUNT YOU’VE RAISED SO FAR] already raised for [ATHLETICS, CAMPUS MINISTRY, the GATEWAY PROGRAM, SCHOALRSHIPS, or STUDENT LIFE], I am proud of my impact as a fundraising ambassador!

I am so thankful for the support of my family and friends throughout this day - but the giving isn’t over yet! Visit my fundraising page at [FUNDRAISING PAGE LINK] and make a gift to help me reach my goal.

You can also show your support by sharing my fundraising page with your family and friends on social media!

Thank you again!


After Holy Cross Day of Giving

Subject: Thank you

Hi [first_name],

Thank you so much for all of your support during the Holy Cross Day of Giving. Because of you, I was able to raise $[AMOUNT RAISED IN YOUR FUNDRAISER] for [ATHLETICS, CAMPUS MINSITRY, the GATEWAY PROGRAM, SCHOLARSHIPS, or STUDENT LIFE]! Together, we made a difference.

You rock and Go Saints!